A philosophy of Minimalism, Americana & Comfort. The new fashion sportswear.

GEAR UP® is the new American casual sportswear with its first collection in Spring 2023. The debut sees minimalistic hoodies, sweatpants and loungewear for mens and womens in earthy beige and grey. Subtle minimalistic styles accentuated by strong fabric cut and design on premium materials with a mix of light, mid and heavy weight. The brand pays strong emphasis on sustainability with its use of recycled yarns and organic cotton, and only working with socially responsible bluesign® certified factories.